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Date: 2007-11-20 05:50 pm (UTC)
Mostly in-programme advertising revenue I imagine. As the movie had a great 1.98 million viewers per evening, and had an hour's worth of adverts in each segment, then a lot of the finance would have been recouped from that.
The DVD sold pretty well as well, apparently (according to Paul), so that would have added about a million or so as well. Add in selling to other countries - remember that it won a Monte Carlo prize - which would have recouped back another million or two, so there you have:

Happy CBC = Happy CBC Programme Commissioner = Happy Paul = Happy Alberta (filming location for TJ) = Happy Albertan Government = Happy Passchendaele funding = Even Happier Paul.

I may have been making up those last few bits, but it's a nice story.

;-)
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